what a feeling! (an apple macintosh feeling)
written by geoffrey on 03/05/07

this apple promotional video from 1984 is totally amazing, though the vhs quality totally sucks. it’s a sound-alike of the song “what a feeling” by irene cara, called “we are apple.” i’m gonna scour youtube for their other promos early 80s promos, like “i’m so excited (about graphical operating systems),” “rio (is a place to buy apple computers)” and “footloose (the apple computer song).”

4 comments


filed under commercials

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4 comments

  1. Morrison Mar 5

    I love that, as mentioned, it really is a sound-alike of “What a Feeling.” To the point of plagiarism (if I remember right, a sequence of seven identical notes is enough to get sued over). Whatever happened to videos like this, where people don’t move, they just herky-jerky around via blurred stills played like a flip book? Ingenious. Also, mystical orange blinds in dark rooms was a surefire 80s image guaranteed to make people feel nostalgic in 15 or so years.

  2. b. Mar 5

    Well. I really did like. Its nice to be reminded of a time when optimism wasn’t so self conscious.

  3. b. Mar 5

    Also, fast forward fifteen or so years. More awkwardness from Apple.

  4. geoffrey Mar 5

    well, if there’s any company out there who loves to mess with music copyrights, it’s apple. after the beatles’ “apple corps” lawsuit, they made a special sound blip for them called “sosumi” or “so sue me.” now they rule the music industry with an iron fist, so go figure.

    i agree - optimism rules. and i definitely had that exact ipod. 1,000 songs. what were we thinking?

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